Blog

Blog

by Caroline Macleod 07 Nov, 2022
How to Manually Create Email Marketing Lists Without Expensive PPC or List Purchasing
by Caroline Macleod 07 Nov, 2022
How can you use Humor to increase email open rates and marketing newsletter emails?. People have different senses of humor. That is, they have different ways of viewing and enjoying humor. Many find slapstick humor entertaining, such as in cartoons or in comedies. Others find humour in sarcasm and irony, which is when something humorous occurs in the context of something serious. Humor can be used to express emotions and to communicate ideas. As such, using humor effectively requires a thoughtful approach. To increase email marketing conversions, you need to use humor that appeals to different people and different marketing personas. Slapstick or gross-out humor - like toilet humor - may work for some people who are trying to increase email open rates. However, others prefer more self-aware or absurd humor. It is all dependand on your brand tone of voice, that type of humour may work better when trying to gain new subscribers or maintain current subscribers. For example, one blogger uses self-deprecating humor to gain sympathy with her audience. She tells humorous stories about her life as a mom and wife so that her audience views her as relatable and trustworthy. This transforms her into a comedic icon with our eyes all rolled up with laughter whenever she smiles at her kitchen counter-top chaos. Not all people respond to humorous email subject lines the same way they would respond to serious subject lines. For example, an email titled 'Purchase details' may receive a positive response from your audience. However, if your subject line says 'Starving stray dogs in India,' your subscribers may feel compassion for the dogs and delete your email without opening it. Therefore, you should consider the type of humor that works best for each audience before sending your message. For example, if you're trying to improve your image among prospective clients, using self-deprecating humor could work well for you. By using this kind of humor, you can make fun of yourself so that your audience perceives you as vulnerable and human rather than infallible and perfect. Humor can be a powerful tool when used wisely in communication with your target audience. It can help you teach new ideas or inspire emotional responses in your listeners. Therefore, it's important to consider what type of humor works best for your particular situation before sharing it with anyone else.
by Caroline Macleod 07 Nov, 2022
How to boost customer loyalty with marketing reach out and engagement
by Caroline Macleod 07 Nov, 2022
By taking small, regular steps, businesses will see an increase in website traffic over time. Keep analysing your methods and learning what delivers you the best results.
Share by: